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Sunday, September 24, 2017

Free Ebook Win Bigly: Persuasion in a World Where Facts Don't Matter

Free Ebook Win Bigly: Persuasion in a World Where Facts Don't Matter

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Win Bigly: Persuasion in a World Where Facts Don't Matter

Win Bigly: Persuasion in a World Where Facts Don't Matter


Win Bigly: Persuasion in a World Where Facts Don't Matter


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Audible Audiobook

Listening Length: 9 hours and 2 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Penguin Audio

Audible.com Release Date: October 31, 2017

Whispersync for Voice: Ready

Language: English, English

ASIN: B0751R2794

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A Book Review of "Win Bigly" by Scott Adams (creator of the comic strip "Dilbert").A friend who is also an avid reader recommended this book saying, “I think you will find it interesting.” But unfortunately, I found it distressing.The author states: “My main point of this book is that humans do not see reality as it exists.” And to that I say, Adams proves his humanity with this hypothetical book. Thankfully, he says many times that this book is more entertainment than science, and he shows it by quoting one source (a friend) twenty-four times and few if any others.The only logical explanation is an affiliate deal. It’s hard to miss the irony of his repeated claims to be a great persuader (he repeatedly boasts he is one of the main reasons Trump was elected) since neither his book nor his only source are even close to the top 10,000 in Amazon sales.This book felt like one big multi-level marketing presentation for the persuasion skills of the author. It soon became evident why he loves and supported Trump most of the campaign—because they are much alike.I am hard-pressed to determine an audience for this book other than the Trump base. And I suppose they would benefit from the rare joy of finding Adam’s opinions agree with their worldview. He states, “My audience on Periscope unanimously agreed that they heard it (that facts don’t matter when picking a President) from me first.”The writing style of the author came across as disingenuous and laced with false humility, albeit engaging. Again, he writes almost exclusively in personal opinions.This book seems to elevate the art of persuasion above all else, including facts and justifying narcissism. He states that sometimes “art needs an enemy” and if this book could be called art, then yes, I am now an enemy.One of my “persuasion” heroes is Michel Montaigne and the contrast this book draws to his classic essays are stark indeed.A couple of sentences contextually sum it up for me. He calls Trump’s reason for pulling out of the Paris Climate accord “one of the greatest High-Ground Maneuvers in modern history,” and then goes on to posit that “he caused it.”He also opines the “Scott-caused-it” persuasion filter where he considers whether he simply predicted or actually caused Trump’s “unexpected” election victory (in some small way) with his own persuasion. This sentence seems the height of arrogance unless you read the book and then it is par for the course.This book is indeed a proof text “that humans do not see reality as it exists.”

This is a book on marketing, as applied to winning a presidential campaign. Adams really knows his stuff, and it shows in his writing. One of the best features of the book is that Adams gives you little marketing lessons in side notes that apply to the chapter they are in. Adams is a trained hypnotist, and gives us convincing arguments as to how that allows him insights into human nature that most don't see. One of the most interesting parts of the book.Did you know that in the Dilbert cartoon strip, Dilbert has no last name? The city is never given. dilbert's boss has no name. Adams explains why in the book. And it's fascinating.Whatever you think of Donald Trump, this is a convincing (and entertaining) book about the marketing principles and strategies Trump used to gather a growing loyal base, and eliminate the competition.These were not political strategies. These are marketing strategies. Trump may not know much about politics, but he sure knew a lot about marketing. And he was going up against several contender that were far more qualified, far better liked, but knew nothing about marketing.When Trump branded Jeb Bush as "Low energy Jeb"...it branded Mister Bush, and the brand stuck. Trump used a combination of branding of people in his way, short powerful slogans ("Build the wall!"), Promises that hit many voterswhere they lived.And Trump sucked all the attention in the race out of the room. Every news show was talking about Donald Trump, and almost nobody else.This book outlines how Donald Trump did it, what marketing principles and strategies were used, and the results.Adams makes it clear that just because he may admire the marketing savvy of Donald Trump, he isn't a huge supporter.This isn't a book about Trump's policies, his goals, his direction for the country. This is a book that studies how Trumpwon the election, and why.Adams also spends some time explaining why Trump's techniques worked on the public, and why we are susceptible to such manipulation in marketing and advertising..This is the only book I've seen that covers the marketing methods used to win a political election. The book is unique, as far as I know. I thoroughly enjoyed the book. I'm a salesman and marketer myself. My hardback copy is full of notes inthe margins. If you are in politics, this is a book you study.One point that isn't in the book. Most of the techniques Adams shows in the book are those of a Master Persuader. But you could replace the word "Persuader" with "Con Man" and these techniques would still fit. It's just something I noticed.I think you will be stunned by how clear Scott Adams thinking is, no matter what your political persuasion.One slight criticism. Adams gives Trump himself credit for the marketing techniques used in the campaign. But for other Master Persuader candidates (like Bill Clinton, Ron Reagan, Barack Obama) he says the techniques were from the candidate or someone behind the scenes. After reading all Tony Schwartz had to say about Trump (Schwartz actually wrote Art Of The Deal), I suspect that another marketer was behind the scenes with Trump.

I like a book that makes you question how you think, this one has me feeling like I just fell down the rabbit hole. it’s great. It has me questioning everything I feel like I have a solid rational opinion on and is helping me understand why it is that people who I think are reasonable in other instances can believe in things that I think are so obviously wrong. I am not a trump fan but I do find him interesting, who couldn’t? Using Trump as a case study for how persuasion can work is a genius move. I can see how some are put off by the Trump adoration in this book but I think they are missing the point. It’s not about how awesome trump is, (although there is some of that too) it’s about the power of persuasion and it’s about understanding what motivates and effects people. It goes without saying that very few people will agree with everything in this book, but the author is interesting, thoughtful, and he presents techniques that are simple enough you can test out in real life to see if they are effective or not.I bought the audible version and I love that the author reads it himself. 5 stars not because I agree with everything in this book, but because it has been a mind bending experience.

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Monday, September 4, 2017

PDF Ebook The Commercial Society: Foundations and Challenges in a Global Age: Foundations and Challenges in a Global Age (Studies in Ethics and Economics), by Samuel Gregg

PDF Ebook The Commercial Society: Foundations and Challenges in a Global Age: Foundations and Challenges in a Global Age (Studies in Ethics and Economics), by Samuel Gregg

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The Commercial Society: Foundations and Challenges in a Global Age: Foundations and Challenges in a Global Age (Studies in Ethics and Economics), by Samuel Gregg

The Commercial Society: Foundations and Challenges in a Global Age: Foundations and Challenges in a Global Age (Studies in Ethics and Economics), by Samuel Gregg


The Commercial Society: Foundations and Challenges in a Global Age: Foundations and Challenges in a Global Age (Studies in Ethics and Economics), by Samuel Gregg


PDF Ebook The Commercial Society: Foundations and Challenges in a Global Age: Foundations and Challenges in a Global Age (Studies in Ethics and Economics), by Samuel Gregg

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The Commercial Society: Foundations and Challenges in a Global Age: Foundations and Challenges in a Global Age (Studies in Ethics and Economics), by Samuel Gregg

Review

The Commercial Society is one of those books which reminds us that commerce, trade, and free economies are deeply rooted in foundations that we tend to take for granted - until they disintegrate or are taken away. Gregg's message of commercial humanism is truly inspiring, and his warnings about its fragility bear repeating. (Robert A. Sirico, President, Acton Institute)So much of Latin America continues to suffer the ravages of mercantile, neo-corporatist attitudes, policies, and institutions. Unless there is an systematic embrace of the type of moral, legal, and economic order described in Gregg's Commercial Society, populism will become the norm, corruption will continue to flourish, and untold millions who yearn only to express their economic creativity will continue to live in sub-human conditions. A well-written, easy to comprehend text that does not shy away from explaining complex issues. (Ricardo Crespo, Universidad Austral, Argentina)Gregg has contributed a major work to the growing literature in the field of the commerical society and its relationship to ethical and cultural foundations. (Ethics and Economics)An excellent study of economic liberty, its essential prerequisites, and its greatest challenges today. Everyone can learn something from this, especially those Europeans whose countries are mired in bureaucracy, stagnation, and what Tocqueville called "soft despotism." (Mart Laar, Former Prime Minister of Estoria)

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About the Author

Samuel Gregg is director of research at the Acton Institute in Grand Rapids, Michigan.

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Product details

Series: Studies in Ethics and Economics

Paperback: 196 pages

Publisher: Lexington Books (December 25, 2006)

Language: English

ISBN-10: 073911994X

ISBN-13: 978-0739119945

Product Dimensions:

6 x 0.5 x 9 inches

Shipping Weight: 10.4 ounces (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

3 customer reviews

Amazon Best Sellers Rank:

#931,699 in Books (See Top 100 in Books)

Simply superb.

Gregg has written an excellent book. This book, in it essence, is a very lucid scholarly, accurate historical-conceptual study of the causal correlations between the commercial society and what Gregg calls its "foundations", meaning the conditions that favor the commercial society. These include moral foundations (e.g., creativity, practical wisdom, trust, civility), economic foundations and legal-political foundations. But to read this book merely as a descriptive study is to miss the more important prescriptive thesis, which is that we ought to encourage and promote the commercial society. Beware, again of missing the important prescriptive thesis if one reads in Gregg merely the suggestion that an appropriate culture supporting these foundations( which intellectuals have a role to shape) needs to be defended and encouraged *in order to* have a commercial society. Rather the equally interesting, if not more interesting proposal, is that one might promote the commercial society *in order to* promote those desirable moral, economic and legal political foundations, which have themselves independent value, and which constitute a culture of civility. So what turned out originally to be means for the sake of the end (i.e., the commercial society) are now proposed as the ends worth seeking via the establishment of the commercial society. Gregg does not harbour pie-in-the-sky illusions: there remains many fine-tuning to be done, and he is alert to these, as seen in his careful qualifications. But this strategy for promoting the culture of civility, if I may, by way of the commercial society needs to be explored, since the causal correlative connections are much in evidence. In inviting us to think this way, Gregg is offering us an example of what Herbert Simon (Nobel Prize in economics, 1978) calls goaless designing (The Sciences of the Artificial, 1983), which he recommends as a fully rational and creative way of designing and engineering society. One seeks a solution (A) for a certain problem (B), but along the way, one discovers that the solution (B) itself is a desirable end, and one can reasonably pursue that (B) instead as the end of the design. Social planning, which aims to improve society, can certainly develop in this way, and the social planner or designer has to be alert, like an entrepreneur, to possibilities, consequences and hence opportunities that result from his solution, and to consider if the solution and the consequences might not itself be worth seeking, and not merely valuable instrumentally. If it is independently valuable, then it might in fact be sought after as the end goal, and what formerly was the end may now be sought instrumentally for the sake of the new end goal, to the extent that there is evidence that they mutually support each other. Gregg's The Commercial Society is just one such kind of design solution for improving the society. Thus it constantly invites us not merely to consider defending the foundations and civil cultures for the sake of the commercial society, but rather that we might consider crafting and engineering the commercial society for the sake of such a civil culture. Gregg pursues here, one might add, a way of thinking found in Michael Novak's works where he invites us to consider the way commercial society requires (and hence promotes) human creativity, which then can be ordered towards imaging God's own creativity. Whether one fully agrees with Gregg or not, one will have to take this work seriously. This is a fine text to challenge policy thinking that many times is senselessly linear and uncreative. Gregg was awarded the very prestigious Culture of Enterprise Award for this book. I am not at all suprised.

Drawing upon ancient and modern sources, "The Commercial Society" is one of those books that remind us that commercial order is about much more than the market economy. Using clear language free of jargon, this prize-winning book (Templeton Enterprise Award 2007) identifies the central moral, legal, and economic foundations of market orders and illustrates why they are indispensable to any society that aspires to the title of free and civilized.Many have been waiting for such a book for a long time. Not since reading Wilhelm Ropke have I come across a book that articulates such a strong and morally-convincing case for free societies shaped decisively by the dominance of free enterprise and markets, but in a way that escapes the mathematical justifications offered by most contemporary economists.It is difficult to classify this book as "conservative" or "classical liberal", not least because the author utilizes sources from both traditions, such as Edmund Burke, Adam Smith, Friedrich von Hayek, and Alexis de Tocqueville. It is, in short, a book grounded firmly in various strands of the Western tradition, especially that synthesized in the Scottish Enlightenment, but prefigured by a number of late-medieval and early-modern thinkers, such as Thomas Aquinas. It is refreshing to read a text that is so unambiguously committed to authentic human liberty, but which cannot be boxed so easily in any one intellectual paradigm.Those inclined to planned economies or socialism will find this book very challenging to their core beliefs. "The Commercial Society", however, does not seek to persuade by hectoring. Nor does it suggest that commercial order contains all the answers to humanity's questions and problems. Rather, it expresses its arguments through logic, by carefully marshaling the facts, and judiciously surveying history. The book closes with a sophisticated discussion of the possibility of building commercial orders as opposed to simply letting them evolve. It is one of the most intriguing discussions I have read of a problem that has puzzled thinkers such as Smith, Montesquieu and Tocqueville - this alone makes the book worth reading.

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